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Writer's pictureMarcus D. Taylor

November – Recruiting and Retaining Members

Recruitment and retention are the twin engines that drive the sustainability and growth of any organization. For our organization, maintaining a thriving membership base requires intentional strategies to attract new members while keeping current members engaged, fulfilled, and connected. November's focus is on these two critical pillars, offering actionable strategies to ensure we continue to grow as a vibrant and cohesive fraternity.


Attracting New Members: Laying the Foundation for Success

Bringing new members into the fold starts with visibility and outreach. Recruitment isn’t just about numbers; it’s about finding individuals who align with our values, mission, and culture. To achieve this, consider these strategies:

  • Leverage Personal Networks: Encourage current members to invite like-minded individuals from their professional and social circles. Personal recommendations often lead to the most committed members.

  • Community Involvement: Host or participate in community events that reflect our fraternity’s purpose and values. These events serve as platforms for potential recruits to witness our impact firsthand.

  • Targeted Recruitment Campaigns: Use social media, newsletters, and events to communicate the benefits of membership. Highlight personal stories and testimonials from current members to demonstrate the organzation's value.


Enhancing Retention: Keeping Brothers Engaged

Retention is equally, if not more, important than recruitment. Retaining members requires fostering an environment where brothers feel valued, connected, and motivated to contribute. Here's how:

  • Conduct Surveys and Open Forums: Give members a voice by soliciting their feedback through surveys and open forums. Understand their concerns, challenges, and needs, and use this data to make informed decisions.

  • Problem-Solving Mitigation Techniques: Proactively address concerns before they escalate. For instance, if members feel disconnected, consider implementing smaller accountability groups or mentorship programs.

  • Celebrate Contributions: Recognize members for their efforts and accomplishments, whether through awards, shout-outs during meetings, or features in newsletters.


Best Practices for Recruitment and Retention

Building a successful recruitment and retention plan involves creating an inclusive and supportive environment that fosters long-term commitment. Some best practices include:

  1. Mentorship Programs: Pair new members with experienced brothers to help them acclimate and grow within the organization.

  2. Onboarding with Purpose: Create a structured onboarding process that includes orientation sessions, introductions to key leaders, and a clear roadmap of opportunities for involvement.

  3. Inclusive Culture: Foster a welcoming atmosphere where all members, regardless of background, feel they belong and have a stake in the organization’s success.

  4. Engagement Opportunities: Offer a variety of activities—from social events to professional development workshops—that cater to diverse interests.

  5. Transparency in Decision-Making: Involve members in planning and decision-making processes to instill a sense of ownership and investment.


Building Long-Term Commitment

To ensure members remain engaged for years to come, it’s essential to create opportunities for personal and professional growth. Provide avenues for brothers to take on leadership roles, contribute to impactful initiatives, and continuously develop their skills. An organization that invests in its members will, in turn, see its members invest in the fraternity.


This November, let’s recommit to recruiting with purpose and retaining with heart. By focusing on these pillars, we can create an organization where members feel valued, empowered, and motivated to grow alongside the organization. Together, we can ensure our bond remains strong and our legacy endures for generations to come.


We’d Love Your Feedback

What strategies have worked well for recruiting and retaining members in your experience? Share your insights during our upcoming open forum, or send us your thoughts via the membership survey. Let’s continue to build our brotherhood together.


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